BEIJING NEW AIRPORT

SEMIOTIC IDENTITY & WAYFINDING ICONS

The Beijing Daxing International Airport is currently the largest airport in the world. It is well know for it’s straightforward traffic flow and the easy to understand airlines procedure. Various formats of people will arrive into the airport, as it is for both domestic and international travel. Expenses will range from pleasure or work, but the company aims to be affordable as well. Safety, comfort, but also the curious approach to something new.

The new logo and assets reflect this modern and innovative approach. The airport is meant to be impressive and awe inspiring, with touches of positive yellow, but it still communicates the importance of a safe experience, yielding level headed cool colors that are reassuring to look at when exploring a new environment.

INSTRUCTOR: Loryn O’Donnell

ILLUSTRATOR |PHOTOSHOP | AFTER EFFECTS