MORFÍZO

BRANDING GROUP PROJECT FOR MEN’S SKIN CARE

Morfízo is a skin care business founded in 2020. This skin care line for men who want to take part in self care. The company encourages confidence and motivation for a healthy and bold look: both internally and externally.

These products are geared towards post-grad to mid-career men who are in their early 20’s to 30’s. They enjoy hobbies such as gaming, outdoor activities, sports, etc. They would be in the middle income level bracket, looking for an efficient and easy routine they can use to stay hygienic and fresh. They would likely be open to new methods, but ultimately aiming for straight-forward products.

PARTNER: Monica Caceras
INSTRUCTOR: Benjamin Dolezal

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