SEAGRAMS

REBRANDING AND DESIGNING LABEL OF SEAGRAM'S GIN BOTTLES

Seagram’s hold a horse race style of art, a call back to the owner of the company, Joseph Seagram. However, in this rebranding, Seagram’s is now transformed to cater to a younger audience, ranging from 25 to 35, with a call to the Seagram’s Building. A design that was created by Mies Van de Rohe, an architect from the Bauhaus era. This brand takes elements of the amber windows of the building, but also reflecting the Bauhaus style of design. Three flavors were considered for this series - Apple Twisted, Lime Twisted, and Extra Dry.

INSTRUCTOR: Shaban Al-Refai

ARTIOSCAD | ILLUSTRATOR | PHOTOGRAPHY | PHOTOSHOP